Event Design for Google: Latinx History Month Summit

As brand lead for HOLA, Google's high-visibility LatinX ERG, I directed and executed the visual identity for Latin Heritage Month around the theme "Diversity in Latinidad." The creative challenge was to build a brand system that felt genuinely inclusive and authentic — one that honored the full spectrum of Latin cultures rather than flattening them into a single narrative. From concept to final delivery, I designed the full suite of assets deployed across the summit's touchpoints: logos, presentations, and global event kits. Working closely with global HOLA leads and cultural reviewers, I ensured every design decision celebrated nuance and complexity while remaining cohesive and unmistakably HOLA.